Pay-Per-Click FAQ's

What if my competitors click on my ads all day and use my budget?

You are protected by Google from click fraud. The IP address is tracked and invalid repeat clicks are refunded by Google. At PPC Stars we monitor the search terms very closely so we can see that you are getting genuine relevant clicks from interested customers. We also setup conversion tracking so we can see you are getting leads. If you're not we look in to why and make the appropriate changes to your account.

In 10 years of selling Adwords to over 500 businesses we haven't seen one bad example of this so you have nothing to worry about.


How do I pay for my clicks and when?

You pay for your clicks after you have had them and Google/Bing give you a threshold of credit. The threshold credit limits are: £50, £200, £350 and £500 or every 30 days whichever comes first. So, if you had a £10 a day budget and you spent £10 a day for 5 days Google would take £50 after 5 days from the credit/debit card or bank account we enter in to the account. You then start at zero again and when you reach £200 or 30 days they will take the next amount. It goes on like this and your daily spend determines the frequency of money taken.

We monitor your budget closely to make sure it's not wasted or being spent too quickly. We make recommendations based on the conversions and impressions your campaign achieves.


What is an impression?

An impression is when your pay per click advert is seen by someone on the screen.

This costs you nothing as you only pay if someone clicks on the advert to go to your website.


What is CTR (click through rate)?

This is how many times your pay per click advert is seen and how many times it's clicked. Let's say your advert is seen 100 times in a day and 5 people click on it then your CTR would be 5%.

The CTR can be improved by having more relevant and appealing text and also using all the features Adwords offers like site link extensions and call out extensions.

At PPC Stars we take a lot of time in making sure your campaign has good click through rates as this means better quality scores and more potential customers going to your website and not a competitors.

A Google industry average CTR can seem quite low at 1-2% but we aim much higher by looking at the campaign on a regular basis and making appropriate changes depending on the customer and industry.


What is quality score?

Quality score is based on three factors:

CTR - if the CTR is high Google see that people like your adverts and want to go to your website. It means you're showing relevant content to the user and Google want the user to have a good experience of using Google so they don't use other search engines.

Relevance - we ask the question - does the web page returned in the search have relevance to what was searched for? For example, if you searched for a 'red pair of shoes' and the click takes you to a 'black pair of trainers' this would not be very relevant and the quality score would be low. Landing the customer on a page with 'red shoes' gives a good user experience and a higher quality score.

Landing page quality and load speed also have an influence on quality score. If your website is slow to respond Google will see it as a bad user experience and this would have a negative effect on the quality score.

Quality scores are a very important statistic we monitor at PPC Stars.

Website Design FAQ's

What is the difference between website design and website development?

In comparison to website development, website design involves the aesthetic design and feel. It is focused around the original planning stage, where the design elements such as layout, placement, colour and size are the puzzle pieces to the whole overall design of the website. Website design also involves the use of more fundamental coding languages, such as HTML and CSS.

Website development is where the function of the website comes into play. This is where the question of ‘what can it do?’ is asked and answered. The original design stage of the website now transforms into making those design elements practical, e.g. a styled text section could fade in-and-out to different pieces of text. Website development involves the use of HTML and CSS, in combination with more advanced languages such as PHP, JQuery and Javascript.


Can a new website improve my paid and organic search results?

In short, yes it can. Having an old, slow and confusing website can have a negative impact on your paid and organic search results.

One such reason for this is due to website speed; the speed of a website will impact how search engines rank your website on SERPs (Search Engine Result Pages). This is because website speed is a ranking factor for many search engines (like Google), so having a new, faster website will help you to maximise your potential of ranking better organically and on paid search results.

Also, having a clear website that tells users where to go will do better in terms of improving conversions on paid search results. If your website doesn’t have obvious CTAs (Calls To Action), then it will mean that users are less likely to convert as they aren’t being funnelled to specific pages to perform certain actions, e.g. signing up to a newsletter or booking an appointment.


Is either HTML or WordPress better for my new website?

The decision on whether you want a HTML or WordPress website will depend on your specific requirements and needs that we establish from the very beginning.

A HTML website is best if you are looking for a simple website that you are happy for us to fully manage and update, when required.

A WordPress website is best when you want a website with more involved functionality. Such functionality could range from a built-in online shop (E-Commerce) to a section where your latest news articles are shown.

Running a WordPress website is also optimal when you wish to be able to edit the content of the website yourself with ease, as the simple layout of WordPress is perfect for users of all ranges of experience with editing/updating websites.


What if I need changes to my website?

If you need changes/work to be done to your website, we normally charge at the rate of £50 per hour. If there is a lot of work to be done on your website or you have a more involved request, then we will review the request and come back with a quote proposal as soon as possible.

The date at which we will start the work will be dependent on how soon website access details are supplied to us, such as CMS (Content Management System) logins or even File Transfer Protocol (FTP) details (if they have been requested by ourselves to complete the changes).

Once we have received the required details to edit the website, we aim to start the work on the same day, if this is not possible, then it will be started on the next working day.