At PPC Stars we see call tracking and conversion tracking to be one of the most important factors of managing your account. One of the first things we do when activating your account is to ensure we are tracking all possible forms of contact a customer can have with you so we can prove to you the campaign is working and you are getting business from it (leads).
Google call tracking is a free product we can setup in your account. We put some code on your website (which we can do for you, or your web developer can do) and when someone clicks on your pay per click advert to go to your website, your contact number will dynamically change to a Google forwarding number but only from a paid click. We get some code put on your website (which we can do for you or your web developer can do) which enables us to set this up for you.
Once the customer calls the number it diverts to your phone and you receive the call as normal.
We can then track the following:
Time/date of the call
Keyword which was typed in to generate the call
Geographic source of the call
The best times to run your ads to get the most calls
It’s a brilliant way of then looking at the best performing keywords and optimising the account based on the leads you get.
Let us setup your account properly and get the most out of it for you!
Call us today for free advice!