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The Importance of Responsive Web Design For Your Business

It is estimated that more than 63 per cent of all individuals in the world own some type of mobile device (1). Many of these units are now advanced enough to offer unfettered access to the Internet. While this obviously has ushered in an entirely new sense of convenience, the fact of the matter is that businesses need to appreciate the undeniable importance of responsive web design. Here at PPC Stars we offer fully responsive website design, making sure your website is as user friendly as possible in order to help you reach new clients and help your business to grow and succeed. Let us take a look at why building a responsive website is critical as well as the numerous benefits that this unique configuration has to offer.

 

Mobile Responsive Web Design at a Glance

 

From a very basic point of view, the importance of responsive web design centres around the ways in which the end user interacts with the site in question. There is a bit more than may initially meet the eye here, as standard coding is often not enough to achieve the desired results. The intention of mobile-responsive architecture is to allow a website to seamlessly display across a multitude of devices. This approach will take into account factors such as screen sizes, image resolutions, navigation techniques and how text elements are displayed. As the name suggests, the website will need to change its layout depending upon these variables. One common example is the contents within a page displaying as a single column when the page is accessed by a smart device with a smaller screen. The main takeaway point is that mobile responsiveness should never compromise the functionality of the website in question. Now that we have a basic understanding of how responsive web design works, let's examine why it is so beneficial to the modern business.

 

Seamless Integration

 

This concept was briefly touched upon within the first section and it is important that it is examined in slightly more detail. We need to keep in mind that users will be visiting a website from a variety of devices at different times. For example, they might play an online casino game with their laptop while at home and also require access via a mobile device when they are travelling to work. The main point is that the experience should be the same regardless of the means of access.

 

In the same respect, let us imagine that a customer has recently visited your website on their personal computer. They are interested in purchasing a product. Unfortunately, they cannot view the check-out page when using their tablet. Not only has a sale been lost, but it is likely that they will navigate to a different provider in the future. Thus, cross-device compatibility is a key advantage associated with mobile responsive web design.

 

Centralised Control

 

Many past approaches dictated that different sites needed to be established in order to cater to the needs of disparate devices. This was problematic for a number of reasons. The most obvious is that the owner would be required to update multiple pages. This could take a great deal of time and of course, the chances that a mistake may be made are vastly increased. Another issue with this past methodology is that sites specifically devoted to mobile phones were not able to mirror their traditional counterparts. This would hamper the experience of the end user and take away from the branding effectiveness of the business in question. Finally, even changing minor variables such as the price of a certain item would necessitate much more work. All of these pitfalls will be eliminated when building a building a responsive website. Centralised control is now much more of a reality.

 

The SEO Factor

 

Search engines such as Google and Bing take a number of variables into account when ranking a website. They now also weigh the mobile-responsive nature of a portal using advanced algorithms. All technicalities aside, this essentially signifies that sites which are not responsive will rank lower on the search engine results page. Lower levels of exposure directly equate to weak click-through rates and fewer chances of being able to engage with a potential customer.

 

Google, amongst other search engines, are focused on making sure that everything is user friendly in order to provide the best experience for the viewer. Websites must load at a reasonable speed and appear user friendly in order for them to receive the best experience. If your website isn’t providing this experience, Google is likely to overlook it as opposed to other, more responsive, competitor websites - which will result in a loss for your business. Therefore having a well designed, responsive, professional website is of utmost importance.

 

Future Scalability

 

There are many instances when a website will need to be upgraded or downgraded. A final advantage of any mobile-responsive website is that they are quite fluid in nature. On-the-fly changes can be made when required and these will all be performed via a centralised "dashboard" or “file”. This is very important, as mobile devices are constantly being updated and what might work well today could be outdated in the future.

 

It is impossible to overstate the importance of responsive web design. Even smaller organisations should adopt this approach so that they can be fully prepared for what the future may hold. Thankfully, here at PPC Stars we are able to offer you a tailored package to suit your unique requirements

 

Sources:

 

  1. https://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/

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